Mlle Helena Rubinstein

Within two years of her arrival in Australia from Poland, 34 year old Helena Rubinstein was already demonstrating her business and marketing skills.
The readily available lanolin (sourced from sheep’s wool) was the base ingredient.  Dare I say the claims were a bit woolly too…..?

Australian Town and Country Journal – 13 April 1904

Thanks to The Land for the image

---