19th century advertising posters – Troedel & Co

Image - Wikipedia

Image – Wikipedia

This is Charles Troedel, a German lithographic printer who set up business in Melbourne in 1863 (150 years ago).  In the early days, Troedel employed the artist Arthur Streeton as an apprentice lithographer.  You can find a history of the company here at Troedel’s website.  In 1968, Troedel & Co donated its archive to the State Library of Victoria.

The four images below are part of that archive – late nineteenth century advertising posters for wine, furniture, horse and cattle liniment and bowler hats.  All are out of copyright and can be found on the State Library of Victoria site via the links under each of the images. Trove’s  Pictures, Photos and Objects section is a gateway to images in libraries and other repositories across Australia.