we’ve come a long way baby – not

Check out the language in this 17 August 1930 Sunday Mail item.

“Ironing is quite pleasant work”.

Who wrote this?

“These labour-saving hints will be welcome to many little housewives

But we’ve come a long way haven’t we.  Fast forward 80 years or so.

The promotion included this:

“Give the wife, girlfriend or partner a rest tomorrow night, because the Carlton Draught girls will be in to do your laundry (well your ironing anyway)”.

There are no words fit to print.

quite pleasant - ironing

Carlton Beer ad



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