growing up on Arnott’s Milk Arrowroot biscuits

The Arnott’s Biscuit company used actual children to advertise the goodness of its Milk Arrowroot biscuits.  In a campaign that ran for over 60 years, mothers sent photographs of their children to Arnott’s who selected babies for the promotional ads.  The history page of Arnott’s website includes details of the campaign in which those selected won a few shillings and a tin of Milk Arrowroot biscuits.
Milk Arrowroot biscuits - Rudolph John Percival Fletcher

The Albany Advertiser – 15 July 1911


One Comment on “growing up on Arnott’s Milk Arrowroot biscuits”

  1. A truly chilling child.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s