In 1890, lithographers Troedel & Co produced what was, for its time, a traditional illustration to advertise beer – via the State Library of Victoria.
The State Library of Queensland’s collection holds this digital version of an advertisement that appeared in The Queenslander on 29 September 1900. Is this the first example of using a woman to advertise an alcoholic beverage? Perhaps not.
I’m not sure this costume was as the Bulimba Beer was purported to be – specially suitable for tropical climates.