donning a beer bottle costume to advertise the product

In 1890, lithographers Troedel & Co produced what was, for its time, a traditional illustration to advertise beer – via the State Library of Victoria.

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The State Library of Queensland’s collection holds this digital version of an advertisement that appeared in The Queenslander on 29 September 1900. ¬†Is this the first example of using a woman to advertise an alcoholic beverage? ¬†Perhaps not.

I’m not sure this costume was as the Bulimba Beer was purported to be – specially suitable for tropical climates.

Advertisement for Bulimba Beer brewed in Brisbane 1900